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Research papers

Marketing strategies as adopted by Ajinomoto in southeast Asia

The purpose of this paper is explaining to you our sales and marketing activities concerning "AJI-SO-MOTO" brand retail products in South East Asian countries.

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Keiichi Koseki
June 15, 1988
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Citation

Koseki, K. (1988a, June 15). Marketing strategies as adopted by Ajinomoto in southeast Asia. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-strategies-as-adopted-by-ajinomoto-in-southeast-asia


Research papers

Perceived polarity in retailing

According to Davidson, this polarity was structured along a single axis opposing mass merchandising and highly specialised boutiques with "conventional and often non programmed single line stores" in between. Such a polarity could be observed for...

Catalogue: ESOMAR Congress 1987
Author: Marc Filser
September 1, 1987
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Citation

Filser, M. (1987a, September 01). Perceived polarity in retailing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/perceived-polarity-in-retailing


Research papers

The impact on marketing research Of MMIS and scanning data

This paper is on the sales and marketing information needs that such scanner data now makes available to manufacturers and retailers and the MMIS required to exploit these data.

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Authors: R. G. Whyte, T. MacNeary
June 15, 1987
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Citation

Whyte and MacNeary (1987a, June 15). The impact on marketing research Of MMIS and scanning data. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-impact-on-marketing-research-of-mmis-and-scanning-data


Research papers

Hypermarket's development in Italy

The title of my assigned report is "Hypermarket's development in Italy". Since the total of these establishments, calculated with some generosity, is of about 20, we may immediately conclude that this development is anything but impressive. If we...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Author: Carlo Orlandini
June 4, 1986
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Citation

Orlandini, C. (1986a, June 04). Hypermarket's development in Italy. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/hypermarket-s-development-in-italy


Research papers

Market research on on-line customer purchase data at a department store

This paper discusses how the department store "Magasin du Nord" uses the historical purchase information collected through the credit customer system as a source for planning purposes combined with the externally collected marketing research data....

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Ib N. Laursen
January 25, 1984
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Citation

Laursen, I. N. (1984a, January 25). Market research on on-line customer purchase data at a department store. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/market-research-on-on-line-customer-purchase-data-at-a-department-store


Research papers

Introduction

Introduction to the Seminar 1982 on Profitable Cooperation of Manufacturers and Retailers, by Gottfried Thiel.

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Gottfried Thiel
Company: Nielsen
June 15, 1982
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Citation

Thiel, G. (1982a, June 15). Introduction. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/introduction-2222


Research papers

Product/assortment policy from the point of view of manufacturers and retailers, based on a special analysis

The conflict of targets between manufacturers and traders with regard to the product-line to be carried is already existing as long as there are dealers selling merchandise produced by somebody else, the producers. This target cannot be solved even...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Manfred Lange
June 15, 1982
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Citation

Lange, M. (1982a, June 15). Product/assortment policy from the point of view of manufacturers and retailers, based on a special analysis. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/product-assortment-policy-from-the-point-of-view-of-manufacturers-and-retailers-based-on-a-special-analysis


Research papers

The impact of generic supermarket products in the United Kingdom

In 1976 the first generic range was launched by Carrefour in France, since when the concept has been adopted in many parts of the world. Their penetration has varied considerably between countries, depending in part upon existing own label strength...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Peter McGoldrick
June 15, 1982
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Citation

McGoldrick, P. (1982a, June 15). The impact of generic supermarket products in the United Kingdom. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-impact-of-generic-supermarket-products-in-the-united-kingdom


Research papers

Measuring the possible sales returns from retail linear displays

The results of the studies which are reported here were conducted in France on behalf of the Association of Manufacturers of Fresh Dairy Products. The studies were carried out in 1980 and the results were presented to distributors in early 1981. This...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Antoine Pillet, Jean Bigant
June 15, 1982
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Citation

Pillet and Bigant (1982a, June 15). Measuring the possible sales returns from retail linear displays. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/measuring-the-possible-sales-returns-from-retail-linear-displays